One thing that is missed by some here including I.Waffle is that there are many who rather pay more to get the best stuff rather getting a lesser drug inorder to save money. Take me for example, I have a sky high deductible, and most of the doctors I go to don't take my insurance, so I basically pay out of pocket. But even though it costs me a bundle I am curing myself taking the best stuff, and paying out top prices. Do intelligent people really want to short their health and save money?