If you do a search you’ll see how many millions buy dietary supplement fish oil from Costco etc
They do this because they believe there is long term benefit ... ie chronic use
There is little evidence to support benefit in this “ fish oil “ but people take it religiously
How difficult do you think it will be to convert some of this existing market base to a “ fish oil “ with proven benefit in reducing risk of heart attack and stroke ... if available with a low co pay .
My point ... there is already an existing market where “ fish oil “ caps are used for perceived chronic benefit .
Market Data 
Markets 
AI
