There is another risk. To Bellissima competitors.
Most are simply wineries selling their Proseccos. Not many (if any) are organic vegan certified. And NONE have Christie Brinkley backing them.
And let's not forget that our grower/producer is winning awards with its wines.
Regarding a big player exploiting the Bellissima marketing plan, our brand would need to become a major disruptor in the Prosecco space before any hackles would be raised IMO. That will take time.
And I believe as time moves along Bellissima gains a stronger and stronger foothold - possibly causing some smaller labels to fold. By then it may be too late for a major player to disrupt the disruptor.
My thinking, Rich and Christie don't want to be doing this for more than a few years. Each are in their 60's and I'm sure a buyout sooner rather than later is their end game plan.
Essentially, one could flip your risk view on its head and it then becomes opportunity.
But yes, you have valid points and they should be considered by any potential investor.
Them's just my two cents.
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