Iconic Brands Inc (ICNB)

[Captain Jonah]

Risk - does it exist within ICNB?

Some may say that there are none, zero, Risk=0. This is not even logically possible, so let us rule that out. Risk is a certainty or a fact within ICNB.

Speculation involves risk and ICNB is a speculative venture. Can we name some of the risks types that are obvious?

I. Competition

II. Market Response Over Time / Longevity

III. Disruption of Corporate Operations

IV. Mismanagement of Challenges / Opportunities / Strategies

Four major categories, all contain risk levels that are not equal to zero. All can and may contribute to a negative impact on the lasting value and viability of ICNB. These risks are not static over time. In fact they can multiply as the circumstances of the venture become increasingly complex.

My view is that ICNB is a small fish holding a viable marketing plan. A plan that could be exploited to full potential by a much much bigger fish. The value of the brand is really all that can be offered for sale to an interested party. Time to take this ICONIC cow to market.

TIME is not on our side. The Bellissima brand is on FIRE. This brand must be liquidated before it gets pushed off the shelf by other products edging it out of the niche that Rich built.