Iconic Brands Inc (ICNB)

[Captain Jonah]

Risk levels have yet to be defined for competition.
The very same wine and spirits marketers that could offer to buy Iconic, could decide to launch a very similar product of their own.

A market plan can easily be crafted that proposes at least two ways to breach the organic prosecco segment. One that includes purchasing the existing Bellissima brand, One that is launched in opposition to displace the brand with a new arrival. The new arrival could be designed based on the known strengths and weaknesses of Bellissima to surpass it.

The sale of ICONIC will need to be executed flawlessly, start to finish.