They could but would be tough like all liquor is to make a new branch sell. Besides what doesn't have many brands? It is about is product good and how do people become aware of it so they buy it. ICNB seems to be making buyers aware and like the product.
A good point. My take on this is that Bellissima does have some separation from a competitor with CB of course, and they have developed a distribution channel specifically for Bellissima which could be attractive and convenient for a possible buyout.
I credit rich for building his brand and at the same time making it appealing for a buyer.
Now, if we could just get this f$&@ing share price to move up!!!!
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