Hey Terry; Regarding Gunsmoke and Coley's Toxins:
I would agree that "Coley Fluid" does sound more marketable than "Coley's Toxins". And I see why they didn't go to "Coley's Fluids". But I tried to change it to something even better with, "Collins' Cocktails", ie Dr. Tom Collins' Cocktails, but Pyrrhonian objected. Go figure.
I am a big Gunsmoke fan, though I am currently off the wagon. I hold the first 7,8? seasons with Dennis Weaver as definite classics. Do you know whether those remaining 12,13? seasons were anywhere in the same league? I haven't seen those in recent years. I will soon, but I don't remember if they were nearly as good.