It might have been people selling to get the loss into 2010 taxes. I doubt it was needing money for the holidays.
Virtually all the trades today ware sells and volume was fairly modest. http://ih.advfn.com/p.php?pid=trades&symbol=PNTV, so while there may have been multiple bidders, in the end, it was the sellers who came down to meet the bid in most cases.
Daily price fluctuations mean nothing. Long term 2011 and 2012 price is what I am looking forward to. Company is going to do well, patience will pay off.