It might have been people selling to get the loss into 2010 taxes. I doubt it was needing money for the holidays.
Virtually all the trades today ware sells and volume was fairly modest. http://ih.advfn.com/p.php?pid=trades&symbol=PNTV, so while there may have been multiple bidders, in the end, it was the sellers who came down to meet the bid in most cases.
The only thing necessary for the triumph of evil is for good men to do nothing. EDMUND BURKE (and others)