If you are refering to my comments about having advertising on your Hummer for one of BVHJ's movies. The value of advertising expenditures is the number of viewers you get for each dollar spent. For example many cars will pass a billboard, numbers seeing newspaper, T.V. and magazine ads.
For movies the place to advertise is in movie magazines, T. V. in the movie section of newspapers, actors promoting films on interview shows, interviews with newspaper columnists the list goes on.
What you proposed would be a very expense way to obtain viewership of what you are trying to sell. The art work alone would be costly never mind what they paid for the privilege of having it on your Hummer. Besides you would be spending a lot of money on vehicle art work just to advertise a movie that maybe in local theatres for less then a month.
I was serious the only real advantage to them would be if you paid for the privilege of having one of the names of their films on your Hummer.
Market Data 
Markets 
AI
