While EFFC was spending most of the past year and half in R&D, all biocog was doing was fighting off lawsuits
I think you are misinformed (again). BioCogniSafe has been quite busy of late. In fact, they were granted a US patent on the underlying concept of the original CRAM and SDS. Some who have investigated have also heard of a third generation product.
So While EFFC and CRAM has been traveling the world educating and promoting...
Some companies do not see the need to advertise "traveling the world educating and promoting". Just because you did not read about it does not infer it did not occur. There are other venues (think international) that are also important and possibly have a near term requirement. ;-)
While EFFC was spending most of the past year and half in R&D, all biocog was doing was fighting off lawsuits from Bruno/Gib, filing for bankruptcy, and imposing one injunction after another with no merit til finally they admitted that they have no case by not even showing up to defend themselves in May. So While EFFC and CRAM has been traveling the world educating and promoting this device in some of the most influential conferences in the world, what exactly was Caroni doing other than those documented above? That is not how one typically defines the concept of "marketing".
Well considering this post of yours and the elapsed time since, it would be almost 2 years.
And they have done a masterful job on the marketing if they did not intend for those efforts to yield fruits