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Investorman

12/04/03 2:10 PM

#42588 RE: Justin #42587

Dell occasionally uses temporary kiosks to judge market reaction to products but they never sell through other retailers. Direct Marketing has always been their business model and they have not deviated from it. Since this business plan has made them the most successful computer marketer there doesn't seem to be much reason for them to change it now. Michael Dell has commented on the subject often and has explained why Dell doesn't sell through retailers.

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Investorman

12/04/03 2:13 PM

#42589 RE: Justin #42587

About Dell

Dell Inc. DELL is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. Company revenue for the past four quarters totaled $39.7 billion. Dell, through its direct business model, designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained at www.dell.com.