The boxing PPV event is a perfect example of the PPV revenue stream. The key difference between now and then is scale.
Advertisements will be throughout the video reels sections, and the rest of the social media platform side of things, not to mention advertisements within the digital content they now have rights over.
YouTube has already proven that people will pay for subscriptions to get ad free access to content that will be all over VuMe.
Content creators often have people that subscribe to their channel and content, which platforms that host these content creators get a cut from.
Not to mention the commission that VuMe will receive from each financial transaction made during shopping and other activities.
This is what turns VuMe into a multi-billion dollar giant.