Maybe you haven't noticed, or you don't think it's significant, but it seems as if the company expends more energy promoting itself and its "concept" than it does its products. All this promotion should not be about the company. It should be about what they make and how much profit they make by selling it. To put it bluntly, all they've sold so far is stock and hype, and that can't go on forever. It's already gone on for months longer than they projected. How much longer can it last?
Cook the beans, sell the soup. Otherwise, what business are you really in?