When someone runs for office, they don’t release that news and start campaigning six months later. Why? Because the opposition would define the candidate for six long months. By the time the candidate starts campaigning, in the eyes of the public, he might be already irretrievably unfit for office in the eyes of the public, EVEN IF THE ATTACKS WERE NOT TRUE.
Same argument for TLD release. You don’t release TLD and then give the opposition the chance to distort it. Instead you release it with a comprehensive journal publication.