Agreed...... looks like the confusion is not understanding or having the real defined meaning of a customer and why they are loyal than ours. Just proves one thing though.... if there is one who doesn't get it there are many more which means there is much more room to grow and develop customers through loyalty programs to make them se and understand. Takes minutes/seconds to lose a customer and takes a loooong time to develop and keep one so these programs keep the loyalty fires stoked. Now they need to keep up with the mobility dynamic and make them aware of whats going on in a value inside the KT stable of stores. buy a accumulative 10 coffee's get 11th free etc. New product introduction testing to see how their customers react...list goes on and on in mobility marketing.... If Dave can spend some quality time with these guys he has something for them of great value and exposure for them. .
All signups are good. Loyalty to a brand is certainly very valuable and loyalty cards offering discounts is a way to build that brand. It's a piece to the puzzle and IMO rarely by itself will build much loyalty, unless it is a fantastic deal. But if it is combined with already 'good feelings' about a place due to how well they treat you or how much you like their products, I can see how it could add to the loyalty that already exists. It may well be that KT is that special kind of business that this can work with because of already-existing loyalty. My initial take was 'no way-- it's simply a convenience story'. I see though that they may be a bit different than the typical convenience story. We'll see what happens.
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