Just read this - you also need to go back and REALLY research Epoxy's idea of loyalty program. Obviously, places can tailor it to their needs, but the motto is that it's creating loyalty to a brand or company, not necessarily a deal (or a product for that matter). Keep that in mind when thinking about EPOXY. That's Dave's whole approach to his product.
Not sure what else to say about KT. Epoxy can be a resource for them if Dave sets it up the way they want (as BlackBeerd has pointed out). I'm not sure why you care who signs on for an account. If they see value in Epoxy, why should we question it or care??? That just means Dave is doing a good job selling his product. He could sign up an office of divorce lawyers, and I wouldn't care.