Agreed...... looks like the confusion is not understanding or having the real defined meaning of a customer and why they are loyal than ours. Just proves one thing though.... if there is one who doesn't get it there are many more which means there is much more room to grow and develop customers through loyalty programs to make them se and understand. Takes minutes/seconds to lose a customer and takes a loooong time to develop and keep one so these programs keep the loyalty fires stoked. Now they need to keep up with the mobility dynamic and make them aware of whats going on in a value inside the KT stable of stores. buy a accumulative 10 coffee's get 11th free etc. New product introduction testing to see how their customers react...list goes on and on in mobility marketing.... If Dave can spend some quality time with these guys he has something for them of great value and exposure for them. .