Reeds Inc. (REED)

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CEO Reed Thanks Shareholders (image)

Link

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Kombucha Now In Wegmans (81 stores)

Reed's Culture Club Kombucha Now Available in Wegmans Food Markets


Link

Reed's Top Four Kombucha Flavors Are Available in All 80+ Stores Throughout the Mid-Atlantic and Northeast Region

LOS ANGELES, CA-- (Oct 1, 2013) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Wegmans Food Markets, one of the largest private companies in the U.S., has agreed to begin carrying four flavors of Reed's Culture Club Kombucha for immediate distribution into their stores.

Chris Reed, Founder and CEO of Reed's Inc., stated, "Our core brands have been in Wegmans for years. They are the perfect retailer for trendy food products like ours. Reed's Culture Club Kombucha is an excellent choice for the Wegmans consumer, and we are eager to be further enhancing our longstanding partnership with Wegmans. Reed's Culture Club Kombucha's expansion throughout the US continues to solidify our position as a new leader in this rapidly expanding category."
About Wegmans

Wegmans Food Markets, Inc. is an 81-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. The family-owned company, founded in 1916, is recognized as an industry leader and innovator. Wegmans has been named one of the '100 Best Companies to Work For' by FORTUNE magazine for 16 consecutive years. In 2013, Wegmans ranked #5 on the list. See more at www.wegmans.com




Wiki:

Wegmans Food Markets, Inc. is a family-owned U.S. regional supermarket chain headquartered in Gates, New York, near Rochester.[5][6] Wegmans has 83 stores[1] in the mid-Atlantic region, in New York, Pennsylvania, New Jersey, Maryland, Massachusetts, and Virginia. Founded in 1916 in Rochester, Wegmans has appeared on Fortune's annual "100 Best Companies to Work For" list since its inception in 1998, and has ranked among the top 10 for eight consecutive years.[7] Food Network recognized it with its award for Best Grocery Store in 2007,[8] and Consumer Reports ranked it the top large U.S. grocery chain in 2012.[9] It was also profiled as part of "Here Are The Jobs" segment on MSNBC's PoliticsNation on July 6, 2012.[10]

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GT's Kombucha (#1 Kombucha Co.) Hit With a Class Action

Millennium Products Inc. produces GT's Kombucha and they're the #1 player in the kombucha market.

Reed's is the #2 kombucha company by sales, and they did that within 9 months.

MPI just got sued for locking their workers in a warehouse and "virtually placing them under guard."

Link

“The conditions were so inhumane that when state food and health inspectors would arrive, plaintiff would be herded into a large room with the other employees so the inspectors could not see how many employees there were, and the conditions under which they were being required to perform their work,” the complaint said.

The case is Alma Mateos et al. v. Millennium Products Inc., case number BC521172, in the the Superior Court of the State of California, County of Los Angeles.

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Article: Non-GMO Products Could Reach $264 Billion in U.S. Sales by 2017

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Packaged Facts: Non-GMO Products Could Reach $264 Billion in U.S. Sales by 2017

Ray Latif|September 18, 2013 3:18 pm


In the midst of growing consumer concerns about ingredients made from non-genetically modified organisms (GMO), a new report projects U.S. retail sales of non-GMO food and beverages to grow at a compound annual growth rate of 12.9 percent over the next five years, according to an article on FoodNavigator-USA.com. The report, published by market research firm Packaged Facts, expects demand for organic and natural foods to drive much of the growth and predicts that by 2017, non-GMO products could account for 30 percent of the total food and beverage market with a total value of $264 billion.

While Packaged Facts states that a high percentage of consumers support GMO labeling, under one-third currently purchase non-GMO products on a regular basis. To identify those consumers that are driving demand and growth of non-GMO foods and beverages, Packaged Facts conducted a June 2013 survey of 2,000 U.S. adults which found that urban consumers are more likely that their suburban and rural counterparts to buy non-GMO products. In particular, urban dwelling mothers in their mid-30s young children are most concerned about foods and beverages made with GMO ingredients. Additionally, the survey found that Hispanic and African-American consumers as well as those under the age of 45 are more concerned about GMO ingredients than other ethnic and age groups.

The report follows recent efforts by federal legislators to require mandatory labeling of GMO foods and ingredients. In April, Sen. Barbara Boxer (D-Calif.) and Rep. Peter DeFazio (D-Ore.) introduced a bill that would amend the Federal Food, Drug, and Cosmetic Act to “require that genetically engineered food and foods that contains genetically engineered ingredients be labeled accordingly.”

(Clink link to read full)

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Reed's, Inc. Announces GMO-Free Labeling on All Their Products

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Reed's, Inc. Announces GMO-Free Labeling on All Their Products


New label confirms beverage maker’s commitment to using only the finest ingredients;
Joins growing movement of GMO-free foods in natural food industry


Reed’s, Inc. (NYSE MKT: REED) announced today that it will start labeling all of its products as GMO-free. While all of Reed’s products are currently non-GMO, the label changes will progressively appear over the course of the next year on Reed’s Ginger Brew, Virgil’s Root Beer and Reed’s Culture Club Kombucha.

“Since I started my company nearly 30 years ago, I have been committed to brewing our drinks using only the finest ingredients in their most basic form, like fresh ginger root,” said Chris Reed, founder and CEO of Reed’s.

“As a chemical engineer and a foodie, I have always been leery of engineers meddling with food. We have avoided GMOs in our products because we feel they have not been adequately researched. Our customers have been very vocal about GMO ingredients in their food.

GMO-free food products are a very fast growing trend in this country, and I can see the natural food industry moving to go completely GMO free in stores in the near future.”

Reed’s has verified its ingredients as non-GMO with all suppliers.

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Reed's Sponsors 'Life is good' Festival - Exclusive Soft Drink



Link

- I thought this was a fluff PR when I read it, but I don't think so anymore. Life is Good Festival has 1,775,000 likes on Facebook. 91,822 people are currently discussing it on FB.

- Two-day tickets are $120. It's featuring Jack Johnson, The Roots, and Hall & Oates.

- Other partners include: Chipotle, Hallmark, Smuckers, Toyota, Cisco, Xfinity, TripAdvisor, Clif Bar, Fidelity, Magic Hat Beer, Honest Tea, Zico Water (owned by Coca-Cola), UPS, AAA, Reebok, TicketFly, and Uber.

- And the biggest part is that it's the exclusive soft-drink.


Reed's, Inc. to Be the Exclusive Soft Drink at the 2013 Life Is Good Festival

Reed's Ginger Brews, Virgil's Sodas and Reed's Culture Club Kombucha Are Hand-Picked by The Life Is Good Company to Be Served September 21st and 22nd at the Festival to Be Held at Prowse Farm in Canton, MA, Where 30,000+ Attendees Are Expected

LOS ANGELES, CA--(Marketwired - Sep 17, 2013) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Reed's Ginger Brews, Virgil's Sodas and Reed's Culture Club Kombucha will be featured at the annual Life is good Festival to be held September 21st and 22nd at Prowse Farm in Canton, Massachusetts.

The Life is good Festival is a one-of-a-kind fundraiser held at Prowse Farm in Canton, MA. This two-day celebration of music and optimism, features three stages of nationally known musical talent, hands-on games, interactive arts activities, and the "Good Kids" zone -- home to the top acts in kids entertainment. The Life is good Festival will raise more than one million dollars to help kids in need.
Tyler Wakstein, Manager of Partnerships for The Life is good Company stated, "Our community is seeking an alternative healthy beverage, so we immediately sought out Reed's, Inc. for our 2013 festival. Reed's and Virgil's handcrafted sodas satisfy the criteria we were seeking; pure, natural, healthy ingredients is what our loyal consumer is seeking and we are able to offer it at this year's festival. We are truly excited to have Reed's as a partner this year."

Chris Reed, Founder and CEO of Reed's, Inc. commented, "The Life is good team is highly selective in their partnerships and we are thrilled to have been chosen to partner with them as an integral part of this year's festival. I have a great deal of respect for how Life is good has built not only a solid company, but also a tremendous charitable extension of that company to benefit children. We are looking forward to collaborating with the Life is good team for future events that ultimately help kids in need."

About The Life is good Company
The Life is good Company spreads the power of optimism and helps kids in need by donating 10 percent of its net profits to The Life is good Kids Foundation. The company with a Positive Purpose has raised over $9.5 million for kids in need to date, principally through Life is good products, the annual Life is good Festival, and community fundraising efforts. Please visit Lifeisgood.com for more details and spread optimism with #PositivePurpose. Life is good® is a registered trademark of The Life is good Company.

About The Life is good Kids Foundation
The Life is good Kids Foundation is an accredited 501(c)(3) nonprofit organization established by Life is good to raise money to help kids in need. The Life is good Kids Foundation directly funds the Life is good Playmakers program, which provides training and support to childcare professionals who use these tools to ensure that children grow up feeling safe, loved and joyful. Life is good donates 10 percent of its net profits to help kids in need through The Life is good Kids Foundation. For more information, visit Lifeisgood.com.

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Motley Fool Article: Will Craft Soda Erupt Like Craft Beer?

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Will Craft Soda Erupt Like Craft Beer?
By Ted Cooper | More Articles
September 11, 2013 | Comments (0)

As craft beer takes the nation by storm -- making kings out of once-small brewers like Boston Beer (NYSE: SAM ) -- the same trends that are driving sales of the alcoholic beverage may soon drive sales of its non-alcoholic counterpart: craft soda.

The craft soda industry has emerged on the same formula that brought craft beer to the forefront of American interests. Namely, the product's high-quality, natural ingredients give it a richer, more flavorful finish than the mass-produced, high fructose corn syrup-laden sodas made by Coca-Cola (NYSE: KO ) and PepsiCo (NYSE: PEP ) . Besides being a better-tasting drink, craft soda is also much healthier. Instead of using high fructose corn syrup, craft sodas use cane sugar -- a natural ingredient.

Although many craft sodas are concocted on-site by local restaurants, there are a few craft soda producers that distribute their products nationwide, including Reed's. Reed's has several product lines, including Reed's Ginger Brews, Virgil's Cream Soda, and Sonoma Sparkler Sparking Juices. The company is small -- sales totaled just $30 million in 2010 -- but is growing quickly; sales were just $6.78 million in 2003, so they have grown at an 18% compound annual rate even through a deep recession. Sales have doubled since 2009.

Such impressive growth is a testament to the category's growing popularity among mainstream consumers. So popular, in fact, that premium coffee giant Starbucks (NASDAQ: SBUX ) is developing its own line of sodas to be made by baristas upon request.

Craft beer points the way
Craft sodas are popular with the Whole Foods (NASDAQ: WFM ) crowd that wants natural options with real ingredients that are also better-tasting and more exclusive than mass-produced beverages. This is the same crowd that drives demand in the craft beer market, which may be an indication of where the craft soda market is headed.

Boston Beer began in 1984 when its founder, Jim Koch, brewed the first batch of Samuel Adams in his kitchen. The hand-brewed beer that uses all-natural ingredients was immediately successful, catching the craft beer wave at its beginning, and has since grown into America's largest craft brewer.

Even after its tremendous success over nearly three decades, Boston Beer has a long runway for growth. Consumers are willing to pay a higher price for craft beer than for its mass-produced counterpart, which makes the category a significant threat to America's largest brewers. As a result of consumers' growing preference for full-flavored beer, Boston Beer's revenue has more than tripled revenue since 2003 and will likely experience high single-digit annual revenue growth over the next decade.

Look out, Coca-Cola
The parallels between craft beer and craft soda are numerous. Like big beer, big soda mass-produces its products using cheap, low-quality ingredients that enable companies to maximize production quantities and sell the products at a high margin. Like craft brewers, craft soda makers improve upon the mass-produced product by mixing in high-quality ingredients in a carefully controlled process, thereby producing a better-tasting alternative.

Reed's is just one among many small players in the craft soda market, with much of the market composed of local producers that do not have nationwide distribution agreements. However, the fragmented nature of the craft soda market is not enough to keep it from posing a real threat to the soda giants.

Sensing a growing threat, PepsiCo introduced Sierra Mist Natural, among other natural alternatives to its soda line-up. However, while the products lack the much-maligned high fructose corn syrup, the "natural" sugar actually comes from genetically modified sugar beets -- a deal-breaker for many potential customers.

PepsiCo recently settled a lawsuit regarding its use of the phrase "all natural" to describe Naked Juice, the company's line of fruit juices. It turns out that the fiber and many of the vitamins included in the drinks are actually synthetic versions of the real thing. Naked Juice is the primary competitor of Coca-Cola's Odwalla line of beverages, which is marketed as having "fresh-sourced" fruits and vegetables in its drinks. But while some of Odwalla's juices are pure fruit juice, others contain synthetic ingredients.

Despite their shortcomings, Coca-Cola and PepsiCo have good reason to be interested in the growing market for healthy alternatives to mass-produced soda. Consumers increasingly view synthetic ingredients as unhealthy. This perception caused an 11% decline in the use of high fructose corn syrup from 2003 to 2008. The fast growth of companies like Reed's, Whole Foods, and The Fresh Market (NASDAQ: TFM ) are further indications of the American public's shift toward healthy alternatives -- even if they have to pay a premium.

Bottom line
The synthetic products and ingredients that emerged when the baby boomer generation reached adulthood are now giving way to the natural products demanded by Millennials. Therefore, big soda companies need to reposition themselves for Millennials to avoid getting caught flat-footed like big beer.

If you're looking for some long-term investing ideas, you're invited to check out The Motley Fool's brand-new special report, "The 3 Dow Stocks Dividend Investors Need." It's absolutely free, so simply click here now and get your copy today.

Ted Cooper has no position in any stocks mentioned.

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Presentation Highlights


-16th quarter of 20%+ growth
-we think like a craft brewer
-They took the Extra Ginger Brew and mixed it with B6 to create the Nausea line when CVS contacted them to create it.
-kombucha is growing about 70%
-Reed's is the #2 - running at about $5 million with the new launch
-GT is dominating the market, but he's not doing a lot of marketing
-K is in A&P, Fairway, Gracetis, TJ, WHF, Stop & Shop
-just maturing this would put the brands at $60-80 million

-fastest growing premium soda company, including: IBC, Stewards, Jones, IZZIE (still beating them even though they got bought by PEP)
-very focused on core competency
-Currently #4 player in premium bottle CSD category

-Private label is about 15% of business
-PL has given themselves their best relationships ever with the grocery industry
-PL was the reason the K was developed
-PL allowed Reed's to go to distributors/retailers as partners, not just suppliers

-starting to breakout of regular growth pattern of about 20% per quarter!

-we think we're a better POM Wonderful
-the soft drink industry is the only industry in America that does not have a premium category (hotel, car, ice cream)
-premium is usually 10% of most markets, sometimes 5%, but it started looking like tea, red bull, and vitamin water.
-They've pushed themselves to $40 million and they're about to turn the corner and begin to pull.

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>>> Reed's, Inc. to Present at the Rodman and Renshaw Global Investment Conference


Press Release: Reed's, Inc.


http://finance.yahoo.com/news/reeds-inc-present-rodman-renshaw-123000204.html



LOS ANGELES, CA--(Marketwired - Sep 6, 2013) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, today announced they will present at the Rodman & Renshaw Annual Global Investment Conference in New York City on September 10, 2013. The presentation will be webcast live.

"We are excited about being invited to present at the prestigious Rodman and Renshaw Conference," stated Chris Reed, Founder and CEO of Reed's, Inc. "We look forward to presenting our success story to the institutional investors in attendance."

Reed's, Inc. presentation will be webcast live at 8:45am September 10, 2013. Go to http://wsw.com/webcast/rrshq23/reed/ to connect to the presentation at the time of the presentation.

About Reed's Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

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Kroger did $96.8 Billion in 2012

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Reed's Announces Kombucha Now Available at Kroger Supermarkets!

Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that the The Kroger Company (NYSE: KR) chain of supermarkets has agreed to begin carrying four flavors of Reed's Culture Club Kombucha in approximately 1,000 of their supermarkets across the US. Some of the store banners that will begin carrying our Kombucha are, Kroger, Ralph's, Fred Meyer, Dillon's, Smith's and Fry's.

Chris Reed, Founder and CEO of Reed's Inc., stated, "We continue to grow our partnership with Kroger nationally. Kroger, the largest supermarket chain in the U.S., determined that consumer demand for Kombucha and probiotic beverages in the mainstream supermarket channel is expanding rapidly. We are excited by our Kombucha being authorized. In general, we are pleasantly surprised by the strong interest from the supermarket industry for our Kombucha and had not anticipated entering mainstream supermarkets so fast. We have quickly become the number two selling Kombucha company nationwide. We look forward to developing the Kombucha category with Kroger and driving sales."

About The Kroger Company

The Kroger Co. is one of the world's largest grocery retailers, with fiscal 2012 sales of $96.8 billion. Kroger's Family of Stores spans many states with store formats that include grocery and multi-department stores, discount, convenience stores and jewelry stores. We operate under nearly two dozen banners, all of which share the same belief in building strong local ties and brand loyalty with our customers. www.kroger.com

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Reeds -- Revenue summary by quarter -




Q2-2013 -- 9.52 mil

Q1-2013 -- 8.1 mil

____________________________

Q4-2012 -- 7.8 mil

Q3-2012-- 7.888 mil

Q2-2012 -- 7.831 mil

Q1-2012 -- 6.539 mil

_____________________________

Q4-2011 -- 7.282 mil

Q3-2011 -- 6.4 mil

Q2-2011 -- 6.2 mil

Q1-2011 -- 5.1 mil

______________________________

Q4-2010 -- 6.0 mil

Q3-2010 -- 5.5 mil

Q2-2010 -- 4.9 mil

Q1-2010 -- 4.0 mil


___________________________


Revenues by year -


2012 - 30 mil

2011 - 25 mil

2010 - 20.4 mil

2009 - 15.2 mil


___________________________

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Nice quarter -- >>> Reed's Inc. 2nd Quarter 2013 Revenues Increase 22%



Fri, Aug 9, 2013


http://finance.yahoo.com/news/reeds-inc-2nd-quarter-2013-123000603.html



LOS ANGELES, CA--(Marketwired - Aug 9, 2013) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, today announced its revenues for its second quarter ended June 30, 2013.

Revenues for the second quarter of 2013 increased 22% to $9.52 million from $7.83 million in the second quarter of 2012.

The Company will conduct a conference call @ 4:15PM EDT on August 14, 2013 to discuss its 2013 second quarter results and outlook for the remainder of 2013. To participate in the call, please dial the following number 5 to 10 minutes prior to the scheduled call time [phone]. International callers should dial [phone].

A replay will be available within a few days after the meeting in the investor relations section of the Company's website at: http://www.reedsinc.com/investor-relations/

About Reed's, Inc.

Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

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[stockerzzz1]

Bullish article on Motley Fool

http://beta.fool.com/wordsnotaction/2013/07/25/shark-and-minnows-a-look-at-three-soda-companies/41568/

Shark and Minnows: A Look At Three Soda Companies

By Delian Naydenov - July 25, 2013 | Tickers: KO, FIZZ, REED

Introduction

For the past few years the large soda companies, such as Coca-Cola (NYSE: KO), have been increasingly being blamed for their role in the obesity problem in the U.S. However, they continue to do ok due to their international operations and financial power. Increasingly, competition is arising from smaller companies such as National Beverage (NASDAQ: FIZZ) and Reed's (NYSEMKT: REED). The recent record high temperatures are likely to boost sales of the larger as well as the smaller soda players. In addition, the minnows, companies like Reed's, are launching innovative products at a faster pace than the sharks. It seems like the former companies are being able to avoid being swollen by their larger and more powerful rivals. Importantly, they are able to swim better against the currents of bad publicity continuing to swarm soda companies.

Valuation

As seen from the table below, Reed's has the highest growth rate but the lowest gross margin and it barely makes an operating profit, followed by National Beverage, and Coca-Cola. It is much easier to grow a company with annual sales of $30 million, in the case of Reed's, than a company with $48 billion in sales, in the case of Coca-Cola. Both National Beverage and Reed's are niche players due to their smaller sizes and implied flexibility.

However, of the two companies, only Reed's has a double digit growth rate. For example, only in the past year Reed's launched a new line of beverages (Culture Club Kombucha) and entered into a number of new distribution partnerships. It seems that both Coca-Cola and National Beverage are managed for profitability by sacrificing growth. This is evident by the volatility of their stocks as measured by beta. Reed's is the only company in the group that has beta over one signifying the company's effort to grow in the mature nonalcoholic beverage industry and the risks that come with it.

Competitive positions

Coca-Cola has over 500 nonalcoholic brands including such well-known names as Coca-Cola, Sprite, Fanta, Minute Maid, Dasani, Vitaminwater, and Powerade that are sold in over 200 countries. The reach and depth of Coca-Cola's brand is second to none. On the other hand, National Beverage has thirteen major brands while Reed's has about ten major brands. By having relatively fewer brands and focus on the U.S. market, National Beverage and Reed's are able to compete with Coca-Cola by offering niche products. National Beverage, with its Shasta soda brand is mainly targeting the rising Hispanic population and its Ritz drinks are primarily sold in southeastern U.S. Also, National Beverage is the only company offering energy drinks in the popular shot form with its Rip It brand.


National Beverage's Rip It Brand

Reed's is the company that has the widest variety of products compared to the number of brands. It offers ginger soda, root beer, cream soda, sparkling juices, ginger chews, ginger ice creams and, most recently, kombucha drinks. Importantly, Reed's makes its products with natural ingredients and sells them primarily in natural-food stores (such as Whole Foods Market, Trader Joe's, Earth Fare and Sprouts), gourmet restaurants, and delis.

Culture Club Kombucha is the latest drink Reed's has launched and its sales should become material part of the company's 2013 revenues. Kombucha, which Reed's launched in the second half of 2012, represented 7% of the case volume shipped by the company in the most recent quarter. Kombucha is a cultured drink known for its cleansing and energy properties and the variety that Reed's markets is made of tea. Importantly, kombucha is a low-calorie and low-sugar drink.

Recommendation

Coca-Cola, National Beverage and Reed's are three companies primarily marketing nonalcoholic beverages. Coca-Cola is the largest company, which is barely growing. In fact, its most recent quarterly sales declined by 3%. At the same time, Reed's most recent quarterly sales increased by 24% compared to the same period in 2012 while those of National Beverage rose by 1.5%. National Beverage offers the best balance between growth and profitability but its lack of natural products make it less likely to continue to grow. Coca-Cola is a value play as the company is likely to keep losing market share due to backlash against soda products and increasing polarity of coffee and tea drinks. However, Coca-Cola should be able to manage costs well due to its economies of scale.

Finally, Reed's is the riskiest but the fastest growing company. It has the smallest portfolio of brands but it is a niche player that offers natural drinks and is expanding into tea-based kombucha. If successful, the kombucha launch could be the catalyst for Reed's to be acquired by a larger company with larger resources and growth need.


Christopher Reed, Founder, CEO, Chairman, and President of Reed's

Conclusion

The companies discussed above will be helped by the recent record-high temperatures. Coca-Cola is a major company operating in the nonalcoholic beverage industry and it is the company, that usually benefits the most from weather swings. However, due to a secular move away from corn-syrup based soda, Coca-Cola is likely to continue to lose market share. On the other hand, Natonal Beverage offers brands that target specific demographics and/or areas and is an active player in the popular energy drink market with its Rip It products. And Reed's is the smallest but nimblest company, which should also benefit from its focus on natural products and the recent launch of Culture Club Kombucha. Reed's is the riskiest investment but it also offers the largest gain potential. Given the company's long history and a solid management team led by the company's founder and largest shareholder, Christopher Reed, investors should feel more confident about the company.

[stockerzzz1]

COO Foucaut Buys 9,871 shares @ $5.42

http://www.sec.gov/Archives/edgar/data/1140215/000114036113029175/0001140361-13-029175-index.htm

[Capt_Smith77]

Out for now with a small loss. Had thought the volume would be better, so I decided against adding.

Will wait on the sidelines for now and see what happens with FINS.

[stockerzzz1]

Nice, thank you. Please keep your opinions coming. You were right about that retest.

[ManicTrader]

$REED Daily Fibonacci Retracement Chart below
Yes look for a retest of last resistance which should now serve as support.

http://investorshub.advfn.com/boards/read_msg.aspx?message_id=90167733

[ManicTrader]

Manic Stock Alerts on $REED since march trying to put in a bottom.

ManicTrader Member Level

Thursday, March 07, 2013 12:47:30 PM
Re: Paperprospector post# 12222
Post # of 12892
$REED Alert! 4.33. looking interesting, coming off 3.85 support.
Could be a head fake. Looking at the weekly chart i see the 100 ma support below at 3.30 Area. Watching for the reversal either way.

ManicTrader Member Level

Wednesday, April 10, 2013 3:51:21 PM
Re: ManicTrader post# 12303
Post # of 12892
$REED 4.38, Bottoms IN?? Im thinking yes. Support at 3.80 and looking very bullish. Nice upside here folks!

[stockerzzz1]

CFO buys 26,815 shares @ $5.83

SEC Form 4

Pretty positive ahead of the Q2 release in about 2 weeks...

[stockerzzz1]

Same, still has lots of room to grow. And technicals look good. Any opinion on the technicals?

[Capt_Smith77]

Buying at these cheap levels.

Will continue to add on any dips.

[stockerzzz1]

54,900 block bought

Institutional investors loading up?

Any opinions about anything going on with $REED?

Very quiet here lately. I'd love for someone to tell me there opinion.

Good luck to all.

[stockerzzz1]

$5.70 - movin' higher

[stockerzzz1]

Reed's Culture Club Kombucha Now Available at Giant Eagle Stores



LOS ANGELES, CA--(Marketwired - Jul 9, 2013) - Reed's, Inc. (NYSE MKT: REED) maker of the top-selling sodas in natural food stores nationwide, announced today that Giant Eagle has authorized Reed's Culture Club Kombucha throughout their stores located in Pennsylvania, Ohio, West Virginia and Maryland.

Neal Cohane, Senior Vice President of Sales and Marketing stated, "Our partnership with Giant Eagle continues to expand. This new authorization establishes Reed's brand presence in an entirely new section of Giant Eagle stores; Reed's Culture Club Kombucha is now being merchandised in the produce section.

Our product is being distributed by two of Giant Eagle's functional beverage produce distributors, Alber & Leff and Midland Foods. We have been closely monitoring the performance of the first four skus authorized by Giant Eagle back in February. Early indicators demonstrate that the brand's performance has been strengthening each week. Due to such early success with the Reed's Culture Club Kombucha, Giant Eagle recently authorized the addition of two more of our newest flavors, bringing our total Kombucha presence to six skus."

About Giant Eagle

Giant Eagle Inc., is one of the nation's largest food retailers and distributors with approximately $9.3 billion in annual sales, which would make the company the 27th largest privately held company on Forbes magazine's largest private corporations list.

Giant Eagle is also a recent recipient of Grocery Headquarters' Retailer of the Year Award and the EPA's ENERGY STAR Retail Partner of the Year Award. Founded in 1931, Giant Eagle, Inc. has grown to be the number one supermarket retailer in the region with 231 supermarkets in addition to 172 fuel and convenience stores throughout western Pennsylvania, Ohio, north central West Virginia and Maryland.

[stockerzzz1]

Golden Cross

From yahoo message board:

"Golden Cross
The 50 day moving average crossed above the 100 day moving average on June 24th.

It was under since mid January and the stock showed it.

The 200 day is still about .70 under the 50 day, but it appears to slowly gaining."

I can't read charts that well, but is this true?

[stockerzzz1]

Up 7.8% in late day push

[stockerzzz1]

Any opinions on recent/future movement?

[Andy68]

this thing cant seem to make up its mind. I guess it's good that's it has settled into the $5 range. Probably need some PR for the next move.

Andy

[gfp927z]

>>> 5 Stocks Under $10 Ripping Higher - views

By Roberto Pedone
Senior Contributor

05/07/13 - 02:27 PM EDT

http://www.stockpickr.com/5-stocks-under-10-ripping-higher.html?puc=yahoo&cm_ven=YAHOO


Reeds

Reeds (REED) develops, manufactures, markets and sells natural non-alcoholic and "new age" beverages, candies and ice creams. This stock is trading up 11.2% to $4.61 in recent trading.

Today's Range: $4.13-$4.61

52-Week Range: $2.21-$8.82

Volume: 105,000

Three-Month Average Volume: 60,349

Shares of REED are ripping higher today after the company said first-quarter revenues for 2013 increased by 24% to over $8 million from $6.5 million in the first quarter of 2012.

>>5 Hated Earnings Stocks That Deserve Your Love

From a technical perspective, REED is trending higher here back above its 50-day moving average at $4.24 with above-average volume. This stock has been trending sideways for the last month and change, with shares moving between $3.80 on the downside and $4.75 on the upside. Shares of REED are now quickly moving within range of triggering a breakout trade above the upper-end of its recent range. That breakout will hit if REED clears some near-term overhead resistance levels at $4.47 to $4.75 with high volume.

Traders should now look for long-biased trades in REED as long as it's trending above today's low of $4.13 and then once it sustains a move or close above those breakout levels with volume that hits near or above 60,349 shares. If that breakout hits soon, then REED will set up to re-test or possibly take out its next major overhead resistance levels at $5.60 to $6.

<<<

[gfp927z]

Revenue summary by quarter (see below) -


Q1-2013 revs were up approx 3-4% from last quarter, but up 24% YOY. Revs were flat during in the 2nd half of 2012, and in the March 25 conf call Chris explained that private label revenues from a single customer in Q4-12 were lower than anticipated, plus some Kombucha was returned due to earlier batches having conservative shelf life dating. He also said the Kombucha rollout has involved a high level of promotions.

But Chris projected that by late 2013 the run rate for Kombucha should be approaching $7-8 mil per year (approx 30,000 cases/month). In addition to the original 4 flavors, and the additional 4 flavors announced in February, there are several more flavors in the works and also new brighter labels are now on the Kombuchas. He also said that 3 significant new private labels will contribute in 2013 (one was announced April 23).

Significantly, Chis also said that many stores that have said yes to Kombucha will start carrying it in the April/May period when they do their annual re-configuration of products carried.



Revenue summary by quarter -



Q1-2013 -- 8.0 - 8.1 mil (approx)

____________________________

Q4-2012 -- 7.8 mil

Q3-2012-- 7.888 mil

Q2-2012 -- 7.831 mil

Q1-2012 -- 6.539 mil

_____________________________

Q4-2011 -- 7.282 mil

Q3-2011 -- 6.4 mil

Q2-2011 -- 6.2 mil

Q1-2011 -- 5.1 mil

______________________________

Q4-2010 -- 6.0 mil

Q3-2010 -- 5.5 mil

Q2-2010 -- 4.9 mil

Q1-2010 -- 4.0 mil


___________________________


Revenues by year -


2012 - 30 mil

2011 - 25 mil

2010 - 20.4 mil

2009 - 15.2 mil


___________________________

[gfp927z]

>>> Reed's Inc. 1st Quarter 2013 Revenues Increase 24%
Press Release: Reed's, Inc.


http://finance.yahoo.com/news/reeds-inc-1st-quarter-2013-123000478.html



LOS ANGELES, CA--(Marketwired - May 7, 2013) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, today announced its revenues for its first quarter ended March 31, 2013, and its earnings release date of May 14, 2013.

Revenues for the first quarter of 2013 increased 24% to over $8 million from $6.5 million in the first quarter of 2012. Chris Reed, Founder and CEO, stated, "This is our fourth year of significant growth. Our revenue goals for this first quarter were exceeded and indicate the strength of our continued growth momentum. This is an exciting year unfolding as we continue to expand revenues with our core brands of Reed's Ginger Brews and Virgil's Natural Sodas. Our new Reed's Culture Club Kombucha line of live probiotic cultured teas continues to roll out and gain acceptance. In addition, we continue to develop significant new private label production opportunities. We anticipate continued strong growth for the rest of 2013."

The Company will conduct a conference call @ 4:15PM EST on May 14th to discuss its 2013 first quarter results and outlook for the future. To participate in the call, please dial the following number 5 to 10 minutes prior to the scheduled call time [phone]. International callers should dial [phone].

A replay will be available within a few days after the conference call in the investor relations section of the Company's website at: http://www.reedsinc.com/investor-relations/.

About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural foods industry sold in over 13,000 natural food markets and supermarkets nationwide. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil's Root Beer product line, and the top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched Reed's Culture Club Kombucha line of organic live beverages. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's started producing private label natural beverages for select national chains. Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains.

<<<

[stockerzzz1]

Reed's, Inc. Secures New Foodservice Private Label Partner


LOS ANGELES, CA--(Marketwired - Apr 23, 2013) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has secured a new agreement to produce a line of private label branded beverages for one of the largest foodservice distributors in the country.

Chris Reed, Founder and CEO of Reed's, Inc., commented, "Our unique production and flavor-crafting capabilities continue to attract interest from some of the largest supermarkets and foodservice corporations in the US. We are building some very exciting new relationships that we hope to leverage with our branded products. The margin dollars we gain from this new partnership will be reinvested into building more brand recognition for our Reed's, Virgil's and Reed's Culture Club Kombucha line of beverages."

Link

$5 million of revenue is currently derived from private label.

[stockerzzz1]

I'm not sure, but it's been going on for 10 years.

Good luck to all, I'm getting optimistic about this upcoming quarter.

[Andy68]

just wondering...was there any mention about how many retailers responded to the survey, either a number or percentage?

curious,
Andy

[stockerzzz1]

I'll try to clarify.

For the "What's Selling - May" in which Reed's Culture Club Kombucha was listed, that is determined by:

What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

The statement about GT's Kombucha being the #1 beverage in Whole Foods last year:

Natural Choice Award winners . . . were chosen through ballots sent to us from natural product retailers that told us what sold the best in their stores in 15 categories this past year. Our editors tabulated the results and broke any ties by consulting our monthly What’s Selling column.

[Andy68]

the #1 beverage at whole foods...was that nationwide sales? I'm thinking they need to move beyond whole foods to make the next move up.

I like this company, but I'm not liking the long term trend.

just my opinion,
Andy

[stockerzzz1]

Reed's Kombucha Listed in Whole Foods Magazine "What's Selling" - May

http://www.wholefoodsmagazine.com/whats-selling/whats-selling/whats-selling-may-2013

In the Midwest section from St. Mary's Nutritional Foods in St. Mary, OH.

Also look at the April issue in the Natural Choice Awards 2013. The top selling beverage in Whole Foods last year was GT's Kombucha.

Reed's only needs to scrape off a little market share to really impact the bottom line.

[stockerzzz1]

Good Reuter's Video of Chris Reed

Click

[sammyb79]

A little early on my last message but we are looking like a rise to the $5 range now

[sammyb79]

This is heading back to $5 today or tomorrow. Everything was good except the CEO's preparation for questions.

[DarkLady]

I'm not sure they liked the Q & A? Thoughts?

[Andy68]

could be a large short position taking profits.

[DarkLady]

not yet, almost did. It is developing into a nice trading stock.

[up_and_down16]

It was a dead-cat bounce, wasn't it? Went up on no news at all. And then, of course, came back down equally fast. Wait for it to settle around 4 before buying again. Are you all nibbling at it at these levels?

[Andy68]

does anyonw know what is going on?

[Slojab]

I was in the black at $4.15.

Kept nibbling down to $4.

Not prescient. Just lucky. ( :

[Trueheart]

Looks like you may be labeled "Prescient Slo." You're in the black. :)

Trueheart

[DarkLady]

The technicals are negative, but todays chart is interesting.

[Andy68]

I've been watching this for a while. I was wondering what caused the 8% uptick today; was there news? I'm considering going long, but I'm not liking the chart.

Andy