Reeds Inc. (REED): Reed's, Inc. Secures New Foodservice Pri...

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Friday, 04/26/2013 11:46:29 AM

Friday, April 26, 2013 11:46:29 AM

Reed's, Inc. Secures New Foodservice Private Label Partner

LOS ANGELES, CA--(Marketwired - Apr 23, 2013) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has secured a new agreement to produce a line of private label branded beverages for one of the largest foodservice distributors in the country.

Chris Reed, Founder and CEO of Reed's, Inc., commented, "Our unique production and flavor-crafting capabilities continue to attract interest from some of the largest supermarkets and foodservice corporations in the US. We are building some very exciting new relationships that we hope to leverage with our branded products. The margin dollars we gain from this new partnership will be reinvested into building more brand recognition for our Reed's, Virgil's and Reed's Culture Club Kombucha line of beverages."

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$5 million of revenue is currently derived from private label.