Reeds Inc. (REED)

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Reed's Culture Club Kombucha Now Available at Giant Eagle Stores



LOS ANGELES, CA--(Marketwired - Jul 9, 2013) - Reed's, Inc. (NYSE MKT: REED) maker of the top-selling sodas in natural food stores nationwide, announced today that Giant Eagle has authorized Reed's Culture Club Kombucha throughout their stores located in Pennsylvania, Ohio, West Virginia and Maryland.

Neal Cohane, Senior Vice President of Sales and Marketing stated, "Our partnership with Giant Eagle continues to expand. This new authorization establishes Reed's brand presence in an entirely new section of Giant Eagle stores; Reed's Culture Club Kombucha is now being merchandised in the produce section.

Our product is being distributed by two of Giant Eagle's functional beverage produce distributors, Alber & Leff and Midland Foods. We have been closely monitoring the performance of the first four skus authorized by Giant Eagle back in February. Early indicators demonstrate that the brand's performance has been strengthening each week. Due to such early success with the Reed's Culture Club Kombucha, Giant Eagle recently authorized the addition of two more of our newest flavors, bringing our total Kombucha presence to six skus."

About Giant Eagle

Giant Eagle Inc., is one of the nation's largest food retailers and distributors with approximately $9.3 billion in annual sales, which would make the company the 27th largest privately held company on Forbes magazine's largest private corporations list.

Giant Eagle is also a recent recipient of Grocery Headquarters' Retailer of the Year Award and the EPA's ENERGY STAR Retail Partner of the Year Award. Founded in 1931, Giant Eagle, Inc. has grown to be the number one supermarket retailer in the region with 231 supermarkets in addition to 172 fuel and convenience stores throughout western Pennsylvania, Ohio, north central West Virginia and Maryland.