Reeds Inc. (REED)

[stockerzzz1]

Reed's Sponsors 'Life is good' Festival - Exclusive Soft Drink



Link

- I thought this was a fluff PR when I read it, but I don't think so anymore. Life is Good Festival has 1,775,000 likes on Facebook. 91,822 people are currently discussing it on FB.

- Two-day tickets are $120. It's featuring Jack Johnson, The Roots, and Hall & Oates.

- Other partners include: Chipotle, Hallmark, Smuckers, Toyota, Cisco, Xfinity, TripAdvisor, Clif Bar, Fidelity, Magic Hat Beer, Honest Tea, Zico Water (owned by Coca-Cola), UPS, AAA, Reebok, TicketFly, and Uber.

- And the biggest part is that it's the exclusive soft-drink.


Reed's, Inc. to Be the Exclusive Soft Drink at the 2013 Life Is Good Festival

Reed's Ginger Brews, Virgil's Sodas and Reed's Culture Club Kombucha Are Hand-Picked by The Life Is Good Company to Be Served September 21st and 22nd at the Festival to Be Held at Prowse Farm in Canton, MA, Where 30,000+ Attendees Are Expected

LOS ANGELES, CA--(Marketwired - Sep 17, 2013) - Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Reed's Ginger Brews, Virgil's Sodas and Reed's Culture Club Kombucha will be featured at the annual Life is good Festival to be held September 21st and 22nd at Prowse Farm in Canton, Massachusetts.

The Life is good Festival is a one-of-a-kind fundraiser held at Prowse Farm in Canton, MA. This two-day celebration of music and optimism, features three stages of nationally known musical talent, hands-on games, interactive arts activities, and the "Good Kids" zone -- home to the top acts in kids entertainment. The Life is good Festival will raise more than one million dollars to help kids in need.
Tyler Wakstein, Manager of Partnerships for The Life is good Company stated, "Our community is seeking an alternative healthy beverage, so we immediately sought out Reed's, Inc. for our 2013 festival. Reed's and Virgil's handcrafted sodas satisfy the criteria we were seeking; pure, natural, healthy ingredients is what our loyal consumer is seeking and we are able to offer it at this year's festival. We are truly excited to have Reed's as a partner this year."

Chris Reed, Founder and CEO of Reed's, Inc. commented, "The Life is good team is highly selective in their partnerships and we are thrilled to have been chosen to partner with them as an integral part of this year's festival. I have a great deal of respect for how Life is good has built not only a solid company, but also a tremendous charitable extension of that company to benefit children. We are looking forward to collaborating with the Life is good team for future events that ultimately help kids in need."

About The Life is good Company
The Life is good Company spreads the power of optimism and helps kids in need by donating 10 percent of its net profits to The Life is good Kids Foundation. The company with a Positive Purpose has raised over $9.5 million for kids in need to date, principally through Life is good products, the annual Life is good Festival, and community fundraising efforts. Please visit Lifeisgood.com for more details and spread optimism with #PositivePurpose. Life is good® is a registered trademark of The Life is good Company.

About The Life is good Kids Foundation
The Life is good Kids Foundation is an accredited 501(c)(3) nonprofit organization established by Life is good to raise money to help kids in need. The Life is good Kids Foundation directly funds the Life is good Playmakers program, which provides training and support to childcare professionals who use these tools to ensure that children grow up feeling safe, loved and joyful. Life is good donates 10 percent of its net profits to help kids in need through The Life is good Kids Foundation. For more information, visit Lifeisgood.com.