Reed's Announces Kombucha Now Available at Kroger Supermarkets!
Reed's, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that the The Kroger Company (NYSE: KR) chain of supermarkets has agreed to begin carrying four flavors of Reed's Culture Club Kombucha in approximately 1,000 of their supermarkets across the US. Some of the store banners that will begin carrying our Kombucha are, Kroger, Ralph's, Fred Meyer, Dillon's, Smith's and Fry's.
Chris Reed, Founder and CEO of Reed's Inc., stated, "We continue to grow our partnership with Kroger nationally. Kroger, the largest supermarket chain in the U.S., determined that consumer demand for Kombucha and probiotic beverages in the mainstream supermarket channel is expanding rapidly. We are excited by our Kombucha being authorized. In general, we are pleasantly surprised by the strong interest from the supermarket industry for our Kombucha and had not anticipated entering mainstream supermarkets so fast. We have quickly become the number two selling Kombucha company nationwide. We look forward to developing the Kombucha category with Kroger and driving sales."
About The Kroger Company
The Kroger Co. is one of the world's largest grocery retailers, with fiscal 2012 sales of $96.8 billion. Kroger's Family of Stores spans many states with store formats that include grocery and multi-department stores, discount, convenience stores and jewelry stores. We operate under nearly two dozen banners, all of which share the same belief in building strong local ties and brand loyalty with our customers. www.kroger.com
