Reeds Inc. (REED)

[gfp927z]

Revenue summary by quarter (see below) -


Q1-2013 revs were up approx 3-4% from last quarter, but up 24% YOY. Revs were flat during in the 2nd half of 2012, and in the March 25 conf call Chris explained that private label revenues from a single customer in Q4-12 were lower than anticipated, plus some Kombucha was returned due to earlier batches having conservative shelf life dating. He also said the Kombucha rollout has involved a high level of promotions.

But Chris projected that by late 2013 the run rate for Kombucha should be approaching $7-8 mil per year (approx 30,000 cases/month). In addition to the original 4 flavors, and the additional 4 flavors announced in February, there are several more flavors in the works and also new brighter labels are now on the Kombuchas. He also said that 3 significant new private labels will contribute in 2013 (one was announced April 23).

Significantly, Chis also said that many stores that have said yes to Kombucha will start carrying it in the April/May period when they do their annual re-configuration of products carried.



Revenue summary by quarter -



Q1-2013 -- 8.0 - 8.1 mil (approx)

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Q4-2012 -- 7.8 mil

Q3-2012-- 7.888 mil

Q2-2012 -- 7.831 mil

Q1-2012 -- 6.539 mil

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Q4-2011 -- 7.282 mil

Q3-2011 -- 6.4 mil

Q2-2011 -- 6.2 mil

Q1-2011 -- 5.1 mil

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Q4-2010 -- 6.0 mil

Q3-2010 -- 5.5 mil

Q2-2010 -- 4.9 mil

Q1-2010 -- 4.0 mil


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Revenues by year -


2012 - 30 mil

2011 - 25 mil

2010 - 20.4 mil

2009 - 15.2 mil


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