Massimo Group (NASDAQ:MAMO) rallied 18% on Monday after unveiling a new treasury initiative that will incorporate Bitcoin into its long-term balance sheet management.

The powersports manufacturer said its Board of Directors has formally approved the use of Bitcoin as a treasury reserve asset, and initial purchases have already begun. Massimo said it will report its ongoing Bitcoin exposure in future SEC filings, including Form 8-K disclosures when required.

Under the plan, the company expects its Bitcoin position to make up a single-digit percentage of its total assets over the next five years. Massimo underscored that these holdings are intended to function as a strategic reserve rather than an operating asset tied to day-to-day business needs.

“Our decision to add Bitcoin to the corporate treasury reflects a long-term view on liquidity diversification, inflation resilience, and the maturation of digital asset infrastructure,” said David Shan, CEO of Massimo Group.

The company also laid out several safeguards within its digital asset framework, including institutional-grade qualified custody with multi-signature and cold-storage protections, strengthened internal controls, and audit-ready compliance systems. Despite the shift in treasury allocation, Massimo reiterated that expanding its core powersports business remains its primary growth priority.

Massimo becomes the latest publicly traded company to add Bitcoin to its treasury, a move increasingly viewed by some firms as a hedge against inflation and currency debasement. Investors responded favorably to the announcement, sending the stock sharply higher.

Massimo Group stock price

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