This statement from the CEO is most telling, especially the phrase "by will or by law." If regulations are passed requiring new construction to be more energy independent Emirates Insolaire is one of the very, very few choices for builders. And there are many, many areas that are well served by sunlight and poorly served by electricity infrastructure.
"Rafic Hanbali, Chairman and CEO of SwissINSO, said: “We are happy to work with Dubai Investments for the production of the coloured solar glass with KromatixTM technology. This launch provides us with a significant first-mover advantage, a one-stop complete process, especially considering that the market potential for coloured solar panels is huge. The coloured solar glass technology is expected to become the norm and standards in the construction industry over the next three to five years, particularly when considering the present and expected growth of solar integration into buildings. These buildings, by will or by law, will have to become energy independent and KromatixTM is the only road available today for this integration”."