Well think of it this way.. if they are smart investors in general, and this plays out anything near the way everything indicates it will..then they will have a large amount of equity there that they have no need to sell in order to leverage.
This of course depends on trusting the +7 mil revenue figure in the pr..since, if that's annual, and correct, and increasing annually as pr'd then this is way undervalued currently, and with those types of revenues dividends in the form of cash are the most attractive form of monetization of their shares, rather than selling them.