Replies to post #244939 on Bebida Beverage Company (BBDA)

[gauvdog]

NYMike1 -

Thanks for the referrence. I immediately went to Twitter and found the letter. I believe it to be authentic and untouched. I copied it and made a PDF of it. I attempted to paste it here for all to see but had extreme difficulty. If anyone can tell me how to do so I'd be grateful and will be able to post it when I return home from work this evening.

I do not have a paid subscription here, so possibly I'm not able to post it.

[NoPinkScams]

Of course they can carry it if the choose. Why? Because the store doesn't have to pay a dime to put it in their stores. There's no risk to the store or the company as a whole if all of the cans are stolen, expire, whatever because BBDA bears all of the costs associated with shrinkage. Corporate basically said, hey if you want to carry it more power to you since there's no cost associated with doing so.

[Sputnik]

Mike, that is a far cry from what Brian Weber, CEO of BeBevCo, claimed back in March! The tweet is just a smoke screen for lying about Walmart is my take.

He was asked about being the first relaxation drink to get into Walmart (WM). He said he was introduced to WM last year. The first launch was in 78 SC stores, working under the advice and timelines of WM process (which is lengthy). They made mistakes, but kept correcting along the way, even down to when and where to do "sampling" in the stores...learned alot. WM sets up modulars (permanent shelf space) once per year. Decisions are made in July and implemented in Oct. So KOMA Unwind will be in next implementation to go into 4000 WMs across the country by the end of 2013. He had a meeting with WM in December to review the first launch results and all went great. WM is transitioning Bebida from net 30 payment schedule to "pay on scan" systems that all permanent (annual renewals) products on shelves adhere to. In "high level" mtg he had with WM this past week, KOMA was referred to as the "Golden Child," as first relaxation drink they've carried (is my interpretation) and going into thousands of stores (90% of US stores). He mentioned that some investors understood the trials of starting a business. WM is like turning an aircraft carrier, very slow, but steady.