Bebida Beverage Company (BBDA)

[Sputnik]

Mike, that is a far cry from what Brian Weber, CEO of BeBevCo, claimed back in March! The tweet is just a smoke screen for lying about Walmart is my take.

He was asked about being the first relaxation drink to get into Walmart (WM). He said he was introduced to WM last year. The first launch was in 78 SC stores, working under the advice and timelines of WM process (which is lengthy). They made mistakes, but kept correcting along the way, even down to when and where to do "sampling" in the stores...learned alot. WM sets up modulars (permanent shelf space) once per year. Decisions are made in July and implemented in Oct. So KOMA Unwind will be in next implementation to go into 4000 WMs across the country by the end of 2013. He had a meeting with WM in December to review the first launch results and all went great. WM is transitioning Bebida from net 30 payment schedule to "pay on scan" systems that all permanent (annual renewals) products on shelves adhere to. In "high level" mtg he had with WM this past week, KOMA was referred to as the "Golden Child," as first relaxation drink they've carried (is my interpretation) and going into thousands of stores (90% of US stores). He mentioned that some investors understood the trials of starting a business. WM is like turning an aircraft carrier, very slow, but steady.