I have good info that the misspelling was on purpose in order to put bottles into the market that will eventually become collectors items when Level 5 sells its' 100 millionth bottle. Kind of like coins that were double struck, etc. So, the wise and discerning purchaser of Rise at this point will save the empties, or better yet, a couple of unopened bottles and make some real money with them on EBay next year. Some original bottles of Budweiser were misspelled Buttweiser and are now worth a lot of money.
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