I agree. The money for CC coming through the GZFX channel is not huge.
$12.50/sub, $30/sub, $50/sub + one-time fee == STILL_NOT_ALL_THAT_MUCH_MONEY
But, there is a bright side. CC wants to lure customers away from the competition. If GZFX provides greater CC awareness to potential customers and rounds out their service offerings, they become more competitive. This is a hard thing to gauge in dollars and cents, but exec mgmt will have formulas for calculating the value.