SM, some borowed condensed thougts from myself...lol...
Better yet, imagine the top brass from Google, MSFT, YHOO, AOL , etc while flying at the 38,000 foot level, realizing they need to partner with Neom and their "Intellectual Platform" in order to take advantage of this next phase of "search" which imho is really going to be about "social networking" or "navigating" towards a desired destination in a simple "automatic" point and click fashion....
BOOYYYA!