well, I know many have not 'thrown it all in', but they are in........IF the roll out w/long term partnership is announced.......ie: the pilot is a success and we will begin rolling out 55 stores per month.........well, lets just say that price isnt even fathomed in yet imo........;)
Jrod I respectfully disagree. I think you are beginning to see the price increase because of the exposure this national ad brought......and of the success of 17 stores. If you add 55 more stores to the mix in January..and remember that this is just the beginning as you compound 55 more stores to the equation each month......then the price needs to be much much higher. This will not be a buy the rumor sell the news.