Jrod I respectfully disagree. I think you are beginning to see the price increase because of the exposure this national ad brought......and of the success of 17 stores. If you add 55 more stores to the mix in January..and remember that this is just the beginning as you compound 55 more stores to the equation each month......then the price needs to be much much higher. This will not be a buy the rumor sell the news.
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