I understand, but I think they are almost ALL "Rumour/News" trades in these penny markets and this opinion has helped me hit many bottoms to tops with great accuracy. also I would add that the investors know nothing of the success of the 17 stores(officially speaking) number wise nor do they have any numbers on increased subscriptions, it is being bought on the "expectation" of this. IMO
Dont get me wrong, the point I was trying to make to BRY is once the news is released that the rollout was successfull, the stock price will already reflect that.