Sheff I think the key to the pricing was in the doc you posted on page S-8 it is figuring how much rev they would get from the offering so the "assumed" Aug 3rd the most recent data they had to use as their SP. The unfortunate part for us was it was assumed not firm.
"The as adjusted balance sheet data as of June 30, 2012, reflects receipt of the estimated net proceeds of $105.6 million from the sale of the common stock in this offering (assuming no exercise of the underwriters’ option to purchase additional shares) at an assumed public offering price of $5.58 per share, the closing price of our common stock on August 3, 2012, "