Anything that make the public aware of the brand and how it could benefit them is good. If getting more and more people to pick up a can, then it is all good.
agree 100%. from recent reports, the powder seems to be doing well with customers - better than the cans actually. i haven't tried the powders, but the cans remind me of red bull. don't worry man, new leadership is doing everything they can to get the ship back on course...
How did paying Mario Lopez help the brand? Celsius has a history of reducing losses, then making some large change that throws them back to the start again. They really need to come up with a plan and execute it to completion. Either they can't do that, or every plan has failed once it was established.
Of course with CDS essentially owning almost all the company, between their debt and equity positions, it won't matter so much to the PPS now.
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