News Focus
News Focus
icon url

Rainmaker88

07/16/12 12:46 PM

#2791 RE: Trinityz1 #2781

What "powder crap in a can" are you referring to? You seem to be under the impression that they have replaced all of the RTD products with the powder formula. The powder is targeted to a specific market for a specific marketing strategy. The cans still account for the majority of the company's revenues, and, most likely, always will. Line extensions are a normal part of expanding, and I would expect to see new products as part of a comprehensive growth strategy.
icon url

Rainmaker88

07/21/12 5:18 PM

#2886 RE: Trinityz1 #2781

It seems like innovation and consumer demand are driving more functional beverage companies to embrace powder formulas.

http://www.bevnet.com/magazine/issue/2012/functional-mix

It looks to me like the new CELH management team is very forward looking and understands the trends that are beginning to take shape.

"except now it's powder"