Celsius Holdings Inc (CELH)

[Toxic Avenger]

How did paying Mario Lopez help the brand?
Celsius has a history of reducing losses, then making some large change that throws them back to the start again. They really need to come up with a plan and execute it to completion.
Either they can't do that, or every plan has failed once it was established.

Of course with CDS essentially owning almost all the company, between their debt and equity positions, it won't matter so much to the PPS now.