Replies to post #11329 on Attitude Drinks Inc. (fka ATTD)

[sssneo]

Awareness / distribution both important let's agree:). Now that the distribution network in multiple states has recently been established and the product should be in display cases in the front of Walgreen stores as stated by the CEO (some posters say they seen it already), I would like nothing more than an awesome awareness campaign to accompany all this. Yes word of mouth alone will not cut it. From the responses from posters here who have tried it (and some proved it with pics) it seems to be a good tasting and affective product. I've not tried it but hear on here it's affective as and tastes better than one top brand "Muscle Milk." I can't wait to hear more from those fortunate enough to try it, and to hear more towards an awareness campaign.

The follow-up awareness campaign would be a good question for the CEO if someone cared to contact him. I may be wrong but I believe he mentioned something about it in the radio interview.

ATTD

[Seer58]

While you make some great points, the process really doesn't take that long anymore. I have been in Retail Management for almost 40 years. I can tell you first hand that Walgreens would not authorize the product without already having promotion plans in place. As far as getting the product to the stores, the placement is mandatory from walgreens corporate, and yes the distributor will make sure the product is located where it is suppose to be and labeled/signed correctly. The more they sell, the more they make. They have account reps who monitor all stock conditions every week, and order accordingly. I'm sure this is an open coded product, it is in the distributor's best interest to do the product rollout, as soon as they receive it within 2 weeks max, every walgreens they service will have product on the shelves available for final consumer purchase. Obviously, as you talked about Pepsi Light, or Pepsi Lemon, or Coke II, etc, the consumer will have the final say. Repeat sales and a successful Florida campaign could land Walgreens 'National'..and whatever walgreens does, so does cvs..thats when the stock goes to pluto, if we're not bought by then... look for cvs florida to sign on within a month or less...long ATTD !