Distribution is an important part of the equation I agree. It is not the most important part however in the beverage industry or anywhere else.
I've been in and around the beverage industry for a long time 35 years. While it's true you can't sell a product without distribution, it's more important to have market awareness and product acceptance or demand.
Those two things will only come with a good marketing campaign, point of purchase advertising, endorsements,(even if they are just BS)and so on.
Remember Pepsi Light? Probably not. Fantastic distribution network, it was sold everywhere Pepsi was sold. It doesn't exist anymore.
Also, remember this product was already tried through Coke from what I understand. No problem with distribution there either. Didn't work for whatever reason.
I'm not negative on Roy, the product, or anything else. I purchase performance products myself. Finding a good one would be great for me.
I do however know FIRST hand what it takes to be successful in the beverage industry. Phase three could do it, but it will come in steps and take time. Think about it, how long did it take to negotiate with Walgreens? Then it needed to go to distributors, then it needs to get to the stores, then it needs to sell, then the revenue STARTS. Just the distribution and placement, takes almost a month. Some stores will have it quicker, but not all.
Just that process takes almost a quarter. It will be the same for every network-- even longer in some. Any idea how long it takes to get a product into Walmart? No matter how much you call a store, corporate is responsible for product placement.
PhaseIII could become one of the bet sellers in this nitch market. It will take time along with many other factors to make it happen.
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