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ActivClient

10/12/11 10:35 PM

#175436 RE: Dennisb68 #175432

Does it really matter if the product is for sale in 5,000 locations or 15,000 if it's just sitting on the shelves collecting dust?



Dennis, you r absolutely correct. But I know what the problem is with people. Eric has convinced so many people from WNBD's early years that the number of stores we were in was the FIRST most important objective for this company to succeed. Hence the "shareholders" store locator and the excitement generated by it. The product's sell-through was never a primary objective of Eric's plan.... And it still isn't....His business plan is designed to go "fishing"....dropping bottles in as many stores as possible....and hoping something catch's....Not very effective if you ask me.

But back to my point...the more stores he has documented and the more countries he claims products are in...the more his shareholders go coo coo......Business 101 question: There are 1000 gas stations with 1 bottle of 1000+ on each of their shelves. None of them sell....ever. But there is 1 gas station with 1 bottle of Simple Green....Someone buys it!....WHO MADE MORE MONEY? 1000+ or Simple Green?
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just_an_ant

10/12/11 10:36 PM

#175437 RE: Dennisb68 #175432

$10 worth is on average 3 bottles (average of big/smalls) a month.

That is because wholesale average of big/small is around $3.25 ($4.50 + $2.00 divided by 2).

So this is about on average 1 bottle every 10 days. We know some stores sell a bottle a day, others maybe one a month, others maybe not active anymore.

Approximately 4,000 of the 5,000 stores are in Canada. The USA has approx. 10x the population of Canada and with the likes of Home Depot also 10x the stores.

So 'if' WNBD could get similar retail penetration in USA as Canada it is reasonable to think that it could do 10x the results it is currently doing in Canada.

So if 1 person in Canada buys one bottle every 10 days. 10 people in USA could buy 10 bottles in 10 days in USA (a simple statistical math equation).

If sales in Canada are approximately $500k of the $600k you state; then 10x that number would be $5 million.

I think 1000 Do it Best outlets could get us $1 million in USA by themselves. Lowes/Home Depot activation on shelf nationally would easily complete the other $4 million (the quickest way imo).

But there are other ways to get USA penetration (Duane Reade/Walgreens, Sams Club, Office Depot, Tractor Supply, Farm Fleet, Menards, Ace Hardware, True Value, CVS, etc.)...in some of the most populous states and cities in USA.