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Wednesday, October 12, 2011 10:35:14 PM
Does it really matter if the product is for sale in 5,000 locations or 15,000 if it's just sitting on the shelves collecting dust?
Dennis, you r absolutely correct. But I know what the problem is with people. Eric has convinced so many people from WNBD's early years that the number of stores we were in was the FIRST most important objective for this company to succeed. Hence the "shareholders" store locator and the excitement generated by it. The product's sell-through was never a primary objective of Eric's plan.... And it still isn't....His business plan is designed to go "fishing"....dropping bottles in as many stores as possible....and hoping something catch's....Not very effective if you ask me.
But back to my point...the more stores he has documented and the more countries he claims products are in...the more his shareholders go coo coo......Business 101 question: There are 1000 gas stations with 1 bottle of 1000+ on each of their shelves. None of them sell....ever. But there is 1 gas station with 1 bottle of Simple Green....Someone buys it!....WHO MADE MORE MONEY? 1000+ or Simple Green?
"You either die a hero or you live long enough to see yourself become the villain." ~ Harvey Dent
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