Replies to post #175436 on Winning Brands Corporation (WNBD)

[just_an_ant]

And that is why WNBD has invested so much time in marketing type material: counter displays, racks, brochures, product specific site, facebook, in store demos, etc. - all to assist in 'sell-through'

as well as attend dealer shows like Home Hardware and most recently Do it Best.

The product's sell-through was never a primary objective of Eric's plan.... And it still isn't...

- fallacy imo

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a wholesaler makes money (recognizes revenue) when a distributor or retailer buys the product, regardless of when the end consumer buys the product for use.

however sell-through is important to facilitate re-orders as well as frequency of such orders.

[jollyjack]

I agree, shame Oprahs of air, 'cos its something like that with national/international exposure that would really push sales up.
In the UK we had a product called Cillit Bang (Easy Off Bam) that went from the infomercial to main stream but it took a good few years to gain traction.

http://en.wikipedia.org/wiki/Cillit_Bang