Almost everyone except a few chosen who follow unconditionally and never post one negative comment, understand the R/S in it self does not diminish your equity, "In Theory" but it does more ofter than not notoriously. That being said, when you add shares in the A/S and dilute "For whatever reason", your equity diminishes until if and when it increases by a rise in PPS or Market Cap, only one of which makes "LONGS WHOLE WITH SHARE HOLDER VALUE".