"it would seem that if matthews has no more success with a vatican product or a star trek product on this go around...."
I don't think Matthews is going to lock themselves into anything they can't wiggle out of. I don't care if they used the word "binding". If these products don't sell in the marketplace, Matthews moves on. This is probably not huge on their radar screen. You've seen how much and how often Matthews makes reference to this relationship. Maybe EI gets a one-time dose of revenue, but then what. The demand magically explodes? I thought ESPN, a few years back, did a nice job for EI. That was years ago, and we've seen how people jumped out of their seats and said "that's for me". EI may be making a one-time sale (or maybe not), but if their isn't a continued market for this, then what?