Wow. That is a tough question but one that needs to be considered by all. First of all, ask Matt this question while you're in Vegas. I'm sure he won't answer though. :-)
My feeling is no reverse split until they are profitable. I earlier predicted this would occur either 2Q or 3Q 2010. Then probably. So that should be included in your decision on when to sell. A good example is SPNG (Sponge). They just announced a 100 for 1 split. Yet while there stock has dropped some, it's actually held pretty well. And they haven't even released an audited 10K yet. I would have sold in the .20's if I had owned it.
So I'm hoping this thing gets to .10 or higher before a reverse split happens and I will sell in that range myself. But the honest truth is I have no clue. While I chat with Matt often, he doesn't give me any insider info.
GLTA