Wow. That is a tough question but one that needs to be considered by all. First of all, ask Matt this question while you're in Vegas. I'm sure he won't answer though.
My feeling is no reverse split until they are profitable. I earlier predicted this would occur either 2Q or 3Q 2010. Then probably. So that should be included in your decision on when to sell. A good example is SPNG (Sponge). They just announced a 100 for 1 split. Yet while there stock has dropped some, it's actually held pretty well. And they haven't even released an audited 10K yet. I would have sold in the .20's if I had owned it.
So I'm hoping this thing gets to .10 or higher before a reverse split happens and I will sell in that range myself. But the honest truth is I have no clue. While I chat with Matt often, he doesn't give me any insider info.