"frogdreaming,"
Supply and demand. If something is in demand ("expected," as you say,) and only one company (DNAPrint Genomics) provides it, that is extraordinary good news for the company!
Not to mention, technological superiority, intellectual property, and reputation. DNAPrint Genomics has a stellar reputation. They are often complimented for positive things they have done, their technology called "cutting edge" numerous times, (including this year,) etc. Added publicity can only help this company get the additional funding it needs.
As always, putting my money where my mouth is,
Daniel Gannon
Portland, Oregon, USA
Market Data 
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