OK, slacker, you're right: "In addition to performance, there are any number of factors that go into design wins including price, size, incumbency, future roadmap, corporate strategies and probably a half dozen more."
I concede that the IDCC/IFX chip design wins with Apple and Samsung indicate not just superior performance, but also price, size, incumbency, future roadmap, corporate strategies and more. (LOL)
BTW, you don't really want to join the Qualcomm chorus dissing the IDCC/IFX chip do you? Congrats to Q for being first to market, but others are catching up quickly.